Tuesday, August 3, 2010

Parit Raja Daily: An Overview

Parit Raja Daily is a blog-based news portal for the residence of Parit Raja, Batu Pahat, Johor, Malaysia. The portal serves as a platform for school children, university students, school teachers, university staff and lecturers, government and private agencies as well as the public at large to share news that take place around the Parit Raja area. In other words, the portal is an example of the practise of community journalism for this place. It also aims to provide a space and encourage writing in English language among the locals about this small but rapidly developing town.

Community journalism is locally oriented, news coverage that typically focuses on city neighborhoods, individual suburbs or small towns, rather than metropolitan, state, national or world news.

Community tend to cover subjects which usually larger and established news media do not, such as students on the honour roll at the local schools, school sports, crimes such as vandalism, zoning issues and other details of community life. Sometimes dismissed as "chicken dinner" stories, such "hyperlocal" coverage often plays a vital role in building and maintaining neighborhoods. As such, Parit Raja Daily aims to provide a platform for the locals to write in English language and therefore creating a ‘local-flavoured’ information source written in the language.

Potential partnerships can be forged with many parties especially around the localities. These include businesses that want to advertise their products and services, industries that want to advertise job vacancies and learning institutions that want to inform the public about their activities. Government agencies such as the Police Department and Health Department can also convey the information through this news portal.

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